BeMyEye and Paddy Power Betfair sign new 2-year commitment

BeMyEye, Europe’s leading data as a service (DAAS) provider, and Paddy Power Betfair, a leading FTSE 100 international sports betting and gaming operator, have joined forces to offer Paddy Power customers a market-leading in-store betting experience, by ensuring staff are providing a superior level of customer service at all 650 shops in the UK and Ireland, all the time.