World Cup Beer Checks: Peak Trading Visibility and Availability Report 2018

As England’s hopes ran high for the World Cup to potentially ‘come home’, and the country experienced record-breaking weather, the 2018 World cup was set to be an absolute scorcher for beer brands. With England going through to the quarter finals beer brands couldn’t have asked for a better scenario to boost sales during this peak summer period. However, as our study found, this wasn’t necessarily the case as many brands missed out in the pivotal last 2cm in the path to purchase – in-store visibility and on-shelf availability.