Supercharge your retail execution
The complete tracking & analytics stack for consumer brands: monitor your in-store performance, identify issues in real-time and take action where and when it matters
300+ companies trust us:
Offline retail tracking - powered by I.R.
Get your in-store KPIs in real-time
Equip your sales force with our ‘Compass’ app to perform fast & accurate store audits using IR, or order visits from our community of 3m+ on-demand auditors.
Photographs and collected data are automatically processed to produce all your retail KPIs – product availability, compliance of promotions, share of shelf, competitor data, etc.
The most advanced mobile tool for sales reps
Help your field force deliver more impact
‘Compass’ makes it easy for sales teams to run audits, to report on the actions they take and to access store data & analytics.
But the app also dramatically enhances the capabilities of your reps on the field, as it leverages AI to diagnose issues, recommend corrective actions and prioritize store visits based on their expected impacts.
The best analytics platform for managers
Monitor your retail execution from your desk
Our ‘Retail Execution Cockpit’ gives you way more than an intuitive view of your store KPIs.
We have designed the platform to help you to identify trends & issues, to analyze the impact of each KPI – you can connect it to external data sources, like sales data – and to directly communicate priorities to your reps.
Make the most of the 'moment of truth'
70% of consumer decisions are made at the points of sale: if you want to boost your sell-out, just give your team the insights they need to optimize you products’ environment inside the stores
We help you make every store “perfect”
Reach the ultimate goal of the ‘Perfect Store’ and maximize your sales opportunities: we will improve your overall retail execution by up to 30%.
Our objective is to provide you with the metrics and the recommendations that you need to master your in-store performance across channels & formats: by defining and monitoring a number of specific KPIs at the store level, you’ll be able to drive retail execution excellence and build upon your ‘Perfect Store’ strategy.
We report product availability and out-of-stock issues
Avoiding product availability & stock issues – especially at peak times – dictates the success or failure of almost 70% of retail categories.
Our solution allows manufacturers to continually track these KPIs and effectively act on gaps: using BeMyEye, you can easily correct store compliance issues and increase the average availability of your products by up to +10 points.
We give you store-level detail on all your shelf KPIs
As most of the consumers’ purchase decisions happen in front of the shelf, optimizing the products’ visibility on it has become the most disputed battleground.
Marginal gains dominate: our unique solution, powered by image recognition, allows you to monitor all your shelf KPIs – from availability, to assortment compliance, share of shelf and price tracking – so you can accurately measure where you are winning and losing on shelf, and take action accordingly.
We tell you if stores comply with your promotional plans
Promotion is a fundamental tactic to drive incremental sales: retail categories now have up 85% sales on promotion.
Our solution enables you to track all the components of promotional execution (display, availability, pricing, etc.) so you can easily quantify gaps and take action – either by asking the retailer’s headquarters to ensure a better compliance with the joint business plans, or by enabling field teams to prioritize visits in non-compliant stores.
We measure the level of recommendation your brand receives in-store
The recommendation by the staff has a great impact within distribution channels such as pharmacies, consumer electronics stores, specialty retail, etc. In those, it influences up to 65% of sales and it is thus an essential lever to drive sell-out growth.
Our brand recommendation service allows you to get to know the reality of in-store interactions: understand why you & your competitors are recommended or not, quantify the level of recommendation you receive and take store-level action to improve your brand’s reputation.
Ready to take your retail execution to the next level?
We work with more than 300 leading FMCG, Pharma and Consumer Electronics companies, such as Nestle, PepsiCo, Ferrero, Samsung, Dyson, GSK, J&J, Henkel, Unilever, Reckitt Benckiser and many others.
“We’ve generated 30% improvement in retail execution and 70% in the brand recommendation rate of our products by using field data collected by BeMyEye.”
Vangelis Matthaiopoulos
Head of Shopper, Retail and Omnichannel Insights Europe at Samsung
“Our company sets quite high standards, but BeMyEye does the job with attentive attitude to customers and willingness to help 24 hours a day.”
Anastasia Voronkova
Sales Force Effectiveness Lead at GSK
“ROI of our Brand Recommendation tracking programme with BeMyEye is 4.2, thanks to better data driven decisions in the retail execution.”
Rodrigo Moura
Sales Director at Reckitt Benckiser
“The work of mystery shoppers and regular surveys of sellers allow us to identify these gaps, increase the level of legal literacy and responsibility of retailers”
Viktor Ukrainsky
General Manager at JUUL Labs Russia
“The importance of visibility particularly became clear through the insights we got from BeMyEye and we’re now able to spend marketing budget much more effectively.”
Andrea Guanci
Marketing Director at MSC Cruises
“Thanks to BeMyEye, we have managed to monitor Perfect Store compliance On and Off the shelves, allowing our field forces to take real-time corrective actions where needed.”
Guillaume Roy
Sales Accelerator & Capability Director
our difference
Simplicity
A traffic light system that will guide you to the next best action
Accuracy
First-class data processing tech - up to 98% IR accuracy
Proactivity
A team of CSMs dedicated to solving your business problems
Want to see the magic in action?
Click here to have a look at our products:
