Website archive


Reckitt Benckiser x BeMyEye

Reckitt Benckiser has implemented BeMyEye’s Brand Recommendation tracking solution across 15 European сountries. The investment generated a 4.2x ROI, thanks to targeted action taken by RB to improve detailing, driven by BeMyEye’s real-time insights.


Dry Pet Food European Report – 2020

We have conducted an in-depth
analysis of the main in-store KPIs
that drive growth within the Dry Pet
Food category. We have revealed
the brand recommendation rate by
the retail staff, on-shelf presence
and promotional materials presence
across 6 European countries,
covering both specialised Pet Stores
and Modern Trade channels.


Samsung x BeMyEye

Using insights from BeMyEye, Samsung has improved retail execution compliance by 30%, increasing brand visibility and brand recommendation across 11 countries.


Summer price promotions

Find out the results of our Summer Price Promotions study across the European modern trade in 3 categories – Soft Drinks, Energy drinks & Beer.


How crowdsourcing and AI help OTC brands make their retail execution perfect in every pharmacy

Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.


JUUL Labs will send “mystery shoppers” to thousands of stores in Russia

JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.


Gaming accessories

Revealing the in-store products availability and POSM conditions of gaming accessories in more than 50 gaming stores across the UK.

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