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Share of Shelf in Retail
Blog

Everything you need to know about Share of Shelf

In the world of offline retail, share of shelf is what will make or break a CPG’s profits. You may think you know the concept, but understanding the true importance of this KPI is another story.

Cover: How do CPGs track their promotions?
Blog

How do CPGs track their promotions?

From the KPIs to the tech to people themselves – we’ve got the lowdown on how your competitors are tracking their promotions, as well as where they’re succeeding and how you can overtake them.

Cover: Why Promotion Monitoring is ESSENTIAL for sales success during the holidays
Blog

Why Promotion Monitoring is ESSENTIAL for sales success during the holidays

Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.

Article: What is Promotion Monitoring?
Blog

What is Promotion Monitoring and why is it so important?

When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.

Well, it’s a good job that Promotion Monitoring exists to help you do just that.

GSK
Customer

GSK Consumer Healthcare x BeMyEye

Thanks to the granular data collected by BeMyEye, GSK Consumer Healthcare has been able to evaluate the performance of its sales reps and to develop a personalized incentive system.

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