
Lean go to market: adopting “Lean” principles in FMCG sales
What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?
What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?
What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.
Royal Canin has implemented BeMyEye’s Brand Recommendation and Perfect Store monitoring solutions. The investment allowed the company to increase the retail execution compliance and the brand recommendation rates, thanks to the targeted in-store actions enabled by BeMyEye’s real-time insights.
We are looking for a smart and enthusiastic Client Services Associate with a passion for client service, analytics and team work to join the team and serve UK and international clients. Reporting to Client Services Manager, this person will also support him/her in formulating and delivering on the overall strategy for Client Services team.
We are looking for a smart and enthusiastic Client Services Manager with a passion for client service, analytics and team work to join the team and serve UK and international clients. Reporting to VP of Client Services, this person will also support her in formulating and delivering on the overall strategy for Client Services team.
Reporting to BeMyEye’s Chief Commercial Officer, the VP International will own the overall management of a large group of the company’s tier 1-2 clients, working across all countries the company covers in EMEA.
Using insights from BeMyEye, Samsung has improved retail execution compliance by 30%, increasing brand visibility and brand recommendation across 11 countries.
Reckitt Benckiser has implemented BeMyEye’s Brand Recommendation tracking solution across 15 European сountries. The investment generated a 4.2x ROI, thanks to targeted action taken by RB to improve detailing, driven by BeMyEye’s real-time insights.
We have conducted an in-depth analysis of the main in-store KPIs that drive growth within the Dry Pet Food category. We have revealed the brand recommendation rate by the retail staff, on-shelf presence and promotional materials presence across 6 European countries, covering both specialised Pet Stores and Modern Trade channels.
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