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Cover: How do CPGs track their promotions?

How do CPGs track their promotions?

From the KPIs to the tech to people themselves – we’ve got the lowdown on how your competitors are tracking their promotions, as well as where they’re succeeding and how you can overtake them.

Cover: Why Promotion Monitoring is ESSENTIAL for sales success during the holidays

Why Promotion Monitoring is ESSENTIAL for sales success during the holidays

Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.

Article: What is Promotion Monitoring?

What is Promotion Monitoring and why is it so important?

When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.

Well, it’s a good job that Promotion Monitoring exists to help you do just that.


GSK Consumer Healthcare x BeMyEye

Thanks to the granular data collected by BeMyEye, GSK Consumer Healthcare has been able to evaluate the performance of its sales reps and to develop a personalized incentive system.


Why in-store execution has changed forever – and what you need to do to succeed

[November update] BeMyEye has asked Neil Preddy – a research expert and former Nielsen executive – to conduct a study on the impact of the current Covid-19 crisis on in-store execution. Our first version published in June has proved a solid foundation for him to refine his conclusions in this second edition, which considers the ongoing changes in retail.

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