Share of shelf is important to every CPG, but if the quality of your placement isn’t up to scratch, you may as well not be there at all. It’s no good taking up space where no one can see you, so your job when tackling this KPI is to figure out where you want to be. Or, we could just tell you instead.
In the world of offline retail, share of shelf is what will make or break a CPG’s profits. You may think you know the concept, but understanding the true importance of this KPI is another story.
Ever wondered how our members of the crowd collect your in-store data? It may surprise you to find out that despite the depth of data that they provide, getting hold of those insights is a piece of cake.
From the KPIs to the tech to people themselves – we’ve got the lowdown on how your competitors are tracking their promotions, as well as where they’re succeeding and how you can overtake them.
Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.
When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.
Well, it’s a good job that Promotion Monitoring exists to help you do just that.
Thanks to the granular data collected by BeMyEye, GSK Consumer Healthcare has been able to evaluate the performance of its sales reps and to develop a personalized incentive system.
Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign.
It is well-known saying: retail is detail. It is this detail-oriented approach that guides manufacturers throughout their GTM strategies and has led them to embrace retail execution and monitoring.
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