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Promotion Monitoring: what you’ve always been missing
Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign.
16 December 2020
Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign.
It is well-known saying: retail is detail. It is this detail-oriented approach that guides manufacturers throughout their GTM strategies and has led them to embrace retail execution and monitoring.
With the arrival of new tech, how we collect data for in-store execution is changing. This impacts the kinds of KPIs that companies track and how they derive insights from them.
Image Recognition in retail is now becoming more common but it’s just one piece of the puzzle in the quest for perfect retail execution
[November update] BeMyEye has asked Neil Preddy – a research expert and former Nielsen executive – to conduct a study on the impact of the current Covid-19 crisis on in-store execution. Our first version published in June has proved a solid foundation for him to refine his conclusions in this second edition, which considers the ongoing changes in retail.
Back in June we published the whitepaper “Why In-Store Execution Has Changed Forever – And What You Need To Do To Succeed.” How are things looking five months on?
BeMyEye has put together a comprehensive handbook of relevant data sources and technologies for retail execution
It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.
As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.
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