What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?
What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.
Royal Canin has implemented BeMyEye’s Brand Recommendation and Perfect Store monitoring solutions. The investment allowed the company to increase the retail execution compliance and the brand recommendation rates, thanks to the targeted in-store actions enabled by BeMyEye’s real-time insights.
Using insights from BeMyEye, Samsung has improved retail execution compliance by 30%, increasing brand visibility and brand recommendation across 11 countries.
Reckitt Benckiser has implemented BeMyEye’s Brand Recommendation tracking solution across 15 European сountries. The investment generated a 4.2x ROI, thanks to targeted action taken by RB to improve detailing, driven by BeMyEye’s real-time insights.
We have conducted an in-depth analysis of the main in-store KPIs that drive growth within the Dry Pet Food category. We have revealed the brand recommendation rate by the retail staff, on-shelf presence and promotional materials presence across 6 European countries, covering both specialised Pet Stores and Modern Trade channels.
Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.
With BeMyEye’s actionable data, which combines crowdsourcing and IR technology, a well-known pharmaceutical and consumer packaged goods company is now equipped with efficient tools to boost their sales growth. As all data has been made available in their own dashboard thanks to API integration, our client can control their retail execution by monitoring their top in-store KPIs, such as promo compliance and share of shelf.
We checked the brand recommendation rates and promo materials presence of Tobacco Heating Products (THP) and E-cigarette brands across 6 European Countries.
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