BeMyEye and Paddy Power Betfair sign new 2-year commitment

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BeMyEye, Europe’s leading data as a service (DAAS) provider, and Paddy Power Betfair, a leading FTSE 100 international sports betting and gaming operator, have joined forces to offer Paddy Power customers a market-leading in-store betting experience, by ensuring staff are providing a superior level of customer service at all 650 shops in the UK and Ireland, all the time.

The collaboration mobilises BeMyEye’s crowd of 900k on-demand data gatherers to mystery shop Paddy Power stores across the UK and Ireland monthly to report on the customer service and in-shop experience. Paddy Power uses this data to support regional managers in directing their attention to stores that require a visit for additional training, resulting in higher customer satisfaction levels across the entire estate. The data gatherers are also used to ensure shop compliance with promotional activities, such as banners, balloons and window advertisement.

“We’ve been working with BeMyEye for over a year now”, says  James Ahlers, Head of Consumer Insight at Paddy Power Betfair. “During that time we’ve seen a real step change in the way we’re able to collect data and utilise our mystery shopping programme. Their agile model is a great fit for our industry and enables us to respond to business needs at pace. Crucially, their product also allows us to get performance information to the people that need it in real time – this is extremely valuable and allows us to take any necessary action in a fraction of the time when comparing to more “traditional” approaches. I see BeMyEye as a key strategic partner for our retail business.”

“Retailers and manufacturers are seeing tangible results by actioning real-time data to improve customer service levels and the activation of promotional activities”, says Luca Pagano, CEO of BeMyEye. “Paddy Power are a shining example of such a company that is going the extra mile to ensure they are providing their customers with the best service possible by monitoring the situation in store on a regular basis. I’m delighted they have chosen BeMyEye as the best solution in the marketplace to help them achieve these goals, and show their commitment to their customers by signing up to a two-year agreement with BeMyEye.”

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