BeMyEye opens DACH Regional Office with Appointment of Alexander Caspar as Managing Director – DACH

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BeMyEye, Europe’s leading crowdsourced in-store data as a service (DAAS) provider, is pleased to announce the appointment of Alexander Caspar as Managing Director - DACH. Caspar’s appointment is the result of increased demand for BeMyEye’s services from regionally headquartered multinational blue chip CPG and Consumer Electronic companies in the DACH region. Caspar will be based in BeMyEye’s new offices in Frankfurt, Germany.

Caspar joins BeMyEye after four years’ experience supplying in-store data to multinational FMCG companies in the DACH region. Prior to this, he worked as a research consultant for German-based consultancy, Econo Consultants. 

Although a native German, Caspar begun his career in Minneapolis, USA, where he spent three-years working for Jordan Products, a subsidiary of consumer goods multinational conglomerate 3M, supporting their growth into new markets. Caspar is currently simultaneously studying for a Masters in Digital Innovation and Entrepreneurial Leadership which he is due to complete in 2019.

“I’m very excited to be joining BeMyEye at a point of increased international expansion, having just opened Russia and the Ukraine, and now being operational in 21 countries” comments Caspar. “As the leading provider of crowdsourced DAAS in Europe, I can’t think of any other company that is making a bigger impact on the sales fundamentals of multinational brands across Europe. The DACH region is home to some of the biggest companies on the planet and I’m confident that my previous experience and existing contacts in this field can support BeMyEye’s ambitious International growth plans.”

Stefan Kulik, BeMyEye’s Chief Commercial Officer, commented, “BeMyEye’s mission is to provide our clients with a single international view of their retail execution. Alex brings a wealth of experience working with international decision makers in the DACH region and is another crucial step in helping us achieving this mission.” Kulik concluded, “In addition to helping us to achieve this important mission for our customers, the increased volume of activity that will come from Alex’s efforts will further support our grand vision of having the largest mobile workforce on the planet.”

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