Blog & News

Image Recognition

How crowdsourcing and AI help OTC brands make their retail execution perfect in every pharmacy

Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.

Announcements & Press

JUUL Labs will send “mystery shoppers” to thousands of stores in Russia

JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.

Announcements & Press

VIDEO: BeMyEye Acquires Russian Image Recognition provider Streetbee

The combination of a crowd of 1.5 million data gatherers and Image Recognition (IR) technology is a game-changer for Consumer Goods companies looking to eliminate wasted store visits and improve retail execution. See what our CEO, Luca Pagano, and Co-Founder of Streetbee, Andrey Eliseev had to say on the news.

Retail Execution

BeMyEye’s Brand Recommendation – Summer Sun Cream Report

The recommendation from a professional pharmacist is gold dust for a pharmaceutical brand wishing to increase market penetration and sales, yet few pharma manufacturers are aware of what the word on the street is when it comes to brand recommendations for common ailments.

Retail Execution

World Cup Beer Checks: Peak Trading Visibility and Availability Report 2018

As England’s hopes ran high for the World Cup to potentially ‘come home’, and the country experienced record-breaking weather, the 2018 World cup was set to be an absolute scorcher for beer brands. With England going through to the quarter finals beer brands couldn’t have asked for a better scenario to boost sales during this peak summer period. However, as our study found, this wasn’t necessarily the case as many brands missed out in the pivotal last 2cm in the path to purchase – in-store visibility and on-shelf availability.

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