What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.
Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.
Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.
JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.
Last week at the Nicholas Hall Group of Companies conference in Vienna, our CEO, Luca Pagano, presented the results of our latest pan-European study on Cold & Flu medicines.
The combination of a crowd of 1.5 million data gatherers and Image Recognition (IR) technology is a game-changer for Consumer Goods companies looking to eliminate wasted store visits and improve retail execution. See what our CEO, Luca Pagano, and Co-Founder of Streetbee, Andrey Eliseev had to say on the news.
The combination of a crowd of 1.5 million data gatherers and Image Recognition (IR) technology is a game changer for Consumer Goods companies looking to eliminate wasted store visits and improve retail execution.
The recommendation from a professional pharmacist is gold dust for a pharmaceutical brand wishing to increase market penetration and sales, yet few pharma manufacturers are aware of what the word on the street is when it comes to brand recommendations for common ailments.
As England’s hopes ran high for the World Cup to potentially ‘come home’, and the country experienced record-breaking weather, the 2018 World cup was set to be an absolute scorcher for beer brands. With England going through to the quarter finals beer brands couldn’t have asked for a better scenario to boost sales during this peak summer period. However, as our study found, this wasn’t necessarily the case as many brands missed out in the pivotal last 2cm in the path to purchase – in-store visibility and on-shelf availability.
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