Blog & News

Covid 19 Trade Channels Impact
Retail Execution

What the impact of Covid-19 on offline trade channels means for your sales team

It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.

covid 19 in store execution change
Retail Execution

3 ways in-store execution has changed in the age of Covid-19

As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.

OTC crowdsourcing blog cover
Image Recognition

How OTC Pharma brands can improve their go-to-market strategies

Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.

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Announcements & Press

JUUL Labs will send “mystery shoppers” to thousands of stores in Russia

JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.

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