MSC Cruises partners with BeMyEye to create ‘The Perfect Store’

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MSC Cruises partners with BeMyEye to improve the effectiveness of its marketing budget, increase revenues and create‘ the perfect store’.
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Challenges

  • Ineffective use of it’s marketing and advertising budget
  • Verifying the presence of above-the-line marketing in over 9,000 travel agencies 
  • No oversight of promotional material implementation at partner travel agencies
  • Huge cost and time involved in using own workforce for verifying and implementing the ‘the perfect store’

Achievements

  • BeMyEye crowdsourcing insights have helped MSC Cruises implement ‘the perfect store’
  • Through the BeMyEye crowd, MSC Cruises can leverage people’s talent, time and locations to gain unique, real-time local insights that will grow sales, spot new opportunities and reduce costs
  • MSC Cruises can continually increase its presence across travel agents and easily  monitor its partnership closely on an on going basis

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Want to reach perfect store execution?

See how BeMyEye helps brands track their retail execution in real time so they can take corrective actions:

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