The recommendation from a professional pharmacist is gold dust for a pharmaceutical brand wishing to increase market penetration and sales, yet few pharma manufacturers are aware of what the word on the street is when it comes to brand recommendations for common ailments.
As England’s hopes ran high for the World Cup to potentially ‘come home’, and the country experienced record-breaking weather, the 2018 World cup was set to be an absolute scorcher for beer brands. With England going through to the quarter finals beer brands couldn’t have asked for a better scenario to boost sales during this peak summer period. However, as our study found, this wasn’t necessarily the case as many brands missed out in the pivotal last 2cm in the path to purchase – in-store visibility and on-shelf availability.
BeMyEye, Europe’s leading crowdsourced in-store data as a service (DAAS) provider, is pleased to announce the appointment of Alexander Caspar as Managing Director – DACH. Caspar’s appointment is the result of increased demand for BeMyEye’s services from regionally headquartered multinational blue chip CPG and Consumer Electronic companies in the DACH region. Caspar will be based in BeMyEye’s new offices in Frankfurt, Germany.
It is with pleasure that BeMyEye announces the appointment of Stefan Kulik to the role of Chief Commercial Officer, the first person to hold such a role at the company. Stefan’s initial focus will be the development of the commercial strategy that will underpin the company’s international growth over the coming years.
Don’t miss out on Millions in lost revenues by forgetting about the last 2cm in retail execution. We’ve seen improvements of up to 30% in-store.
We feel this fantastic milestone is testament to the fair and responsible way that we manage and remunerate our crowd, and brings us one step closer to our vision of having the largest mobile workforce on the planet.
BeMyEye, Europe’s leading data as a service (DAAS) provider, and Paddy Power Betfair, a leading FTSE 100 international sports betting and gaming operator, have joined forces to offer Paddy Power customers a market-leading in-store betting experience, by ensuring staff are providing a superior level of customer service at all 650 shops in the UK and Ireland, all the time.
Beginning in September 2013, Rapport had a specific need to support one of their global consumer electronics customers with a three-year campaign across 212 billboards in the UK. The client wished to see photographic evidence of all billboards in situ, as well as specific insights on their implementation.
On Thursday 19th April 2018, BeMyEye’s CEO, Luca Pagano, presented on stage at the 29th Nicholas Hall’s Insight European OTC Conference in Barcelona to explain how focusing on the last 2cm can transform retail execution across the pharma industry.
We can show you how it works via a 15 minute video-call
