Back in June we published the whitepaper “Why In-Store Execution Has Changed Forever – And What You Need To Do To Succeed.” How are things looking five months on?
It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.
As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.
What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?
What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.
Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.
Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.
JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.
Last week at the Nicholas Hall Group of Companies conference in Vienna, our CEO, Luca Pagano, presented the results of our latest pan-European study on Cold & Flu medicines.
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