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Cover: Why Promotion Monitoring is ESSENTIAL for sales success during the holidays
Retail Execution

Why Promotion Monitoring is ESSENTIAL for sales success during the holidays

Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.

Article: What is Promotion Monitoring?
Retail Execution

What is Promotion Monitoring and why is it so important?

When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.

Well, it’s a good job that Promotion Monitoring exists to help you do just that.

Covid 19 Trade Channels Impact
Retail Execution

What the impact of Covid-19 on offline trade channels means for your sales team

It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.

covid 19 in store execution change
Retail Execution

3 ways in-store execution has changed in the age of Covid-19

As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.

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