Blog & News

Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.

When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.

Well, it’s a good job that Promotion Monitoring exists to help you do just that.

It is well-known saying: retail is detail. It is this detail-oriented approach that guides manufacturers throughout their GTM strategies and has led them to embrace retail execution and monitoring.

With the arrival of new tech, how we collect data for in-store execution is changing. This impacts the kinds of KPIs that companies track and how they derive insights from them.

Back in June we published the whitepaper “Why In-Store Execution Has Changed Forever – And What You Need To Do To Succeed.” How are things looking five months on?

It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.

As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.