VIDEO: How to implement a lean-go-to-market approach in pharma

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Last week at the Nicholas Hall Group of Companies conference in Vienna, our CEO, Luca Pagano, presented the results of our latest pan-European study on Cold & Flu medicines.

We revealed the most recommended brands by pharmacists across 9 key European markets, including detailed projections of which brands will be future category leaders due to their high rates of recommendation, and which brands will see their market share erode over time unless corrective action is taken to improve recommendation rate.

Find out how a lean Go-to-market model can help your brands increasing their market share and recommendation rate

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