VIDEO: How to implement a lean Go-to-market approach in pharma

Last week at the Nicholas Hall Group of Companies conference in Vienna, our CEO, Luca Pagano, presented the results of our latest pan-European study on Cold & Flu medicines.

We revealed the most recommended brands by pharmacists across 9 key European markets, including detailed projections of which brands will be future category leaders due to their high rates of recommendation in the result of enabled a lean Go-to-market strategy, and which brands will see their market share erode over time unless corrective action is taken to improve recommendation rate.

If you’d like to learn more about how BeMyEye can help to improve your retail execution using real-time image recognition and our crowd of 3-million independent auditors, click here to get started, or contact us directly at and a specialist will be in touch.

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