BeMyEye deployed its crowd of more than 900k on-demand data gathers to check on the implementation and continued health of the billboards of consumer electronics over three years, both during the day and at night.
All 212 consumer electronics billboards were collected and validated within 2 days of the campaign going live, with results used to help route engineers to specific sites that needed support. The pictures were supplied to the customer within the first few days of the campaign going live as proof of media spend. Because of this successful campaign, Rapport now use BeMyEye extensively across their customer portfolio as an added quality assurance service to showcase the successful implementation and sustained presence of media spend, in collaboration with their outdoor advertising partners. BeMyEye now deploys its data gathers for a wide range of street level data needs to continually provide the best level of service available in the industry today:
To use traditional means to collect this information is time consuming, expensive and extremely slow to collect. The service offered by BeMyEye answers all these concerns and provides Rapport with data that they can share with their customers at the very beginning of a campaign going live, giving assurances that their media spend is being activated according to plan.
- Expansive BeMyEye is active in 21 European markets
- Quick & Accurate Instant data & photographic evidence back within minutes of the job going live
- Efficient Engineers only spend time visiting those identified by BeMyEye that require a visit
- Specific Some tasks go live from dusk to check on lights working overnight
- Single View International campaign data collection is presented in one dashboard
BeMyEye works with consumer brands, media agencies and outdoor advertisers across Europe. Here’s what one of our outdoor advertising customers had to say:
“Kinetic, along with BeMyEye, has succeeded in identifying the most effective method that can bring tangible benefit to the brands, media agencies and billboard companies. Brands can optimise their investments, while agencies and billboard companies have the opportunity to intervene promptly and effectively in the event of problems.”
Alberto Cremaschi CEO of Kinetic, Italy