VIDEO: How RB uses BeMyEye to track its Brand Recommendation rate across Europe

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Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.

Last week, Rodrigo M. – Sales Director at Reckitt Benckiser Health Italy and Stefan Kulik – CCO at BeMyEye presented about retail execution at the Nicholas Hall Group of Companies New Directions OTC Conference. 
In the past months, Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.

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