VIDEO: How our Eyes use the ‘Shelf Scanner’ to collect shelf KPIs using IR

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Ever wondered how our members of the crowd collect your in-store data? It may surprise you to find out that despite the depth of data that they provide, getting hold of those insights is a piece of cake.

All 3m+ of our Eyes watch this video before they get to work. It gives them clear guidance on how to take the best pictures possible, and is part of the reason why we are able to process pictures with Image Recognition so well – with up to 98% accuracy.

As you can see, the built-in image recognition software is also a major factor in this. Even without the video, the smart technology makes sure that every photo an Eye takes is up to scratch and meets the right criteria. This causes a massive uptick in efficiency and makes the job of the approvers just that much easier!

Putting all of this together, it means that we can provide insights on KPIs such as out of stock, share of shelf, category sizing etc. in almost real-time.

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