Brand recommendation

Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores

up to 65%

of consumers purchase decision is influenced by the recommendation of the staff in specialty stores

Ensure that your brand is recommended by the staff

If you operate in retail channels like pharmacies, consumer electronics stores or other kinds of specialty stores, improving the opinion of the staff regarding your brand simply is the lever that can get you the highest sell-out growth.

Identify all issues in real-time

We automatically report all the brand recommendation KPIs that you want to track, by leveraging the data collected by our crowd.

Using our analytics platform, you will thus get an intuitive view of the reputation of your brand and products, whereas your field reps will get a direct access to data & analytics using our dedicated mobile app.

Moreover, you can fuel our tools with additional data sources, like sales data, for our algorithms to better analyze impact and prioritize corrective actions.

What we track:

1st recommended brand

Prompted recommendation

Reasons why

2nd recommendation & reason why

Quality of recommendation

Other Mystery Shopping KPIs

Brand recommendation is one of the 4 families of KPIs that you can use to build your 'Perfect Store':

On-shelf availability

We monitor the availability of your products and track stock levels on the shelves – which are the first things a brand needs to optimize in order to improve its sell-out

On-shelf visibility

We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors

Promo compliance

We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments

Brand
reco

Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores

Want to learn more about how you can track
the execution of your 'Perfect Store'?

Want to see the magic in action?

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