Brand recommendation
Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores
up to 65%
of consumers purchase decision is influenced by the recommendation of the staff in specialty stores
Ensure that your brand is recommended by the staff
If you operate in retail channels like pharmacies, consumer electronics stores or other kinds of specialty stores, improving the opinion of the staff regarding your brand simply is the lever that can get you the highest sell-out growth.
Identify all issues in real-time
We automatically report all the brand recommendation KPIs that you want to track, by leveraging the data collected by our crowd.
Using our analytics platform, you will thus get an intuitive view of the reputation of your brand and products, whereas your field reps will get a direct access to data & analytics using our dedicated mobile app.
Moreover, you can fuel our tools with additional data sources, like sales data, for our algorithms to better analyze impact and prioritize corrective actions.
What we track:
1st recommended brand
Prompted recommendation
Reasons why
2nd recommendation & reason why
Quality of recommendation
Other Mystery Shopping KPIs
Brand recommendation is one of the 4 families of KPIs that you can use to build your 'Perfect Store':
On-shelf availability
We monitor the availability of your products and track stock levels on the shelves – which are the first things a brand needs to optimize in order to improve its sell-out
On-shelf visibility
We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors
Promo compliance
We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments
Brand
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Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores
Want to see the magic in action?
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