Brand recommendation
Our mystery shopping brand recommendation service reveals the brand of choice from highly influential retail staff and pharmacists when approached for advice by consumers
70%
Of consumers purchase decisions are driven by professional opinion of a member of retail staff or a pharmacist
Drive your reps where your brand advocacy is low or non-existent
We reveal the primary and secondary brands being recommended by retail staff (or pharmacists), and the reasons why these brands are being recommended. If your product is not mentioned, our crowd are instructed to provide the name of your brand to prompt them into reasons for not choosing it.
BeMyEye’s Field Compass will allow your field reps to prioritize their visits, by focusing on those store where brand advocacy is high, low or non-existent, to dynamically plan their visits to the stores with low brand recommendation scores. Through our Field Compass they can focus 100% of their time on building relationships and ensuring their detailing messages are coming across well.
Our Retail Execution Cockpit will provide sales manager with the recommendation rate of their brands at the country, region, territory or single store level. Our tool also tracks the performance of field team, by single field rep, across the entire retail estate.
What we track: 1st recommended brand, 2nd recommended brand, Prompt brand recommendation, Reasons why
Brand Recommendation is one of the 4 pillars of a perfect store program
On-shelf availability
We monitor your on-shelf Presence, Assortment compliance, Out-of-Stock level (OOS), Peak Trading OOS (PTOOS), and Almost OOS (AOOS) to help you increasing your availability across the modern trade.
On-shelf visibility
We provide metrics on Number of facings, Share of Shelf (SoS), Planogram compliance, Display layout, Shelf level and Price of your any of your SKUs, directing your field forces to fix execution issues.
Promo compliance
We track the activation of JBPs, Share of total display, NPI launch, Promo stock levels, Promo price, directing your field teams to non-compliant stores and improve return on trade marketing spend.
Brand
reco
Using our crowd of mystery shoppers, we reveal the primary and secondary brand recommendations from retail staff and to help you track your brand awareness and reputation.
We work closely with our clients to specifically define the metrics they need to create the ideal shopper experience and drive the perfect store execution.