Improve visibility and brand advocacy

We help Consumer Electronics companies to improve their sell-out by monitoring the visibility of their products, the compliance of their promotions, the execution of their product launches and the level of recommendation that their products receive by the store staff

55%

of stores are not compliant with the Joint Business Plans

67%

of consumers purchase decisions is directly impacted by the store staff's advice

7.1%

forecasted CAGR for Consumer Electronics (2016-2024)

Track all your in-store KPIs

All the data collected by your reps (using our ‘Compass‘ app) or/and by our crowd of on-demand auditors is automatically processed to produce all your KPIs:

Brand recommendation

(only possible using our crowdsourcing solution)
– 1st recommended brand
– Prompted recommendation
– Reasons why
– 2nd recommendation
– Quality of recommendation
– Brand sentiment, Knowledge & Advocacy
– Intention to Purchase

Distribution & Promo

– SKU presence & OOS
– Location in store
– Presence & condition of POS elements
– Price / Promo price
– Brand Prominence & Visibility
– Product launch compliance
– SLA measurement
– Competitors data

Want to track other KPIs? See the list of all the KPIs we can track.

Get way more than store data

Our tools provide the intelligence that you need to significantly improve your performance:

– Our Retail Execution Cockpit will help you track your store KPIs, identify issues & opportunities at every level and drive the actions of your teams on the field; and you can connect it to additional data sources, like sales data, to boost our analytics & recommendation engines

– Our Compass app will give your reps a direct access to store data & analytics and show them where corrective actions are needed, so they can fix all execution issues – and improve recommendation, distribution and promo compliance levels

We'll help you deliver impact

Our CSMs will assist you through efficient onboarding and regular check-ups: our goal is to understand your priorities to get you easily set up and define the rules to effectively route your field reps to the stores that matter most.

Also, we’ll help you leverage the outputs of our high-level analyses, so you can better identify trends and spot what KPIs are truly moving the needle for your business.

our difference

Simplicity

A traffic light system that will guide you to the next best action

Accuracy

First-class data processing tech - up to 98% IR accuracy

Proactivity

A team of CSMs dedicated to solving your business problems

What our clients achieve:

up to +30% improvement in retail execution

up to +60% improvement in field forces ROI

up to +70% brand recommendation from sales staff

Samsung - Vangelis Matthaiopoulos

“We’ve generated 30% improvement in retail execution and 70% in the brand recommendation rate of our products by using field data collected by BeMyEye.”

Vangelis Matthaiopoulos
Head of Shopper, Retail and Omnichannel Insights Europe at Samsung

“With the ability to capture the shopping experience in all the different stores, we were able to make specific suggestions on how to improve the consumer experience at an individual store level, and make customer engagement much more effective.”

Manuela Ricci
Trade Marketing Manager BSH Home Appliances

Want to read more about how we help our clients? ​

Want to see the magic in action?

Click here to have a look at our products: