The Context
Bolton uses BeMyEye to monitor in store compliance for assortment and price information for tuna and canned meat in 3 Italian Discounters.
The Challenge
KPIs
– Numerical Distribution
– Assortment compliance
– Facing
– Price
– Promo Compliance
– Secondary placement
Categories
– Cleaning
– Hair removal
– Intimate care
– Footcare
Channels
– Hyper
– Super
– Drugstore
– Cash
– Carry
Countries
– Czech Republic
– Slovakia
KPIs
– Presence
– Price
– Promotion price
Categories
– Tuna
– Canned meat
Channels:
– Discount stores
Countries
Italy
Outcomes
• Thanks to promo monitoring and non-compliance proof, KAM’s were able to negotiate on average 40% discount on next activities (secondary placements)
• Visibility of in-store data during lockdowns when salesforce couldn’t visit stores
• Possibility to visit 100+ stores during 7 day promo activations to check compliance
• Price monitoring helped to spot deviations from recommended pricing
• Speed of reaction – ability to launch a secondary display campaign only a few days before
• Distribution of Dettol increased 7pp in the first 6 months of monitoring
Outcomes
BeMyEye and Bolton have been working together for 3 years and developing an effective and efficient methods of regular data collection, at the moment they can monitor 300 stores per month, always succeeding in
reaching the target.
Bolton Group feedback
