Paddy Power Betfair x BeMyEye

Paddy Power Betfair, the leading FTSE 100 international sports betting and gaming operator, is working with BeMyEye to offer their customers a market-leading in-store betting experience. Through this partnership, Paddy Power aims to ensure that staff are providing a superior level of customer service and that stores are maintaining their high standards at all 600 shops in the UK and Ireland at all times.

The context

Paddy Power strives to provide the highest level of service in its own bookmakers through internal standards of perfect service and shop compliance. Paddy Power asks their managers to maintain this quality of service and will conduct additional training if a store does not meet the high standards they set in place. To do this, they require KPI compliance insights to help them identify any stores which are not continuously delivering the perfect service they aim for.

The challenge

BeMyEye’s main goal is to help Paddy Power swiftly respond to any non-compliance within promo and/or service standards by providing execution insights in real-time from their 600 shops in the UK and Ireland.

KPIs

KPIs

Shops condition

Presence of promo

Service compliance

Categories

Betting

Channels

Bookmakers

Countries

Locations

600 visits around 4 times a year across UK & IR

The results

“We’ve been working with BeMyEye for over a year now. During that time we’ve seen a real step change in the way we’re able to collect data and utilise our mystery shopping programme. Their agile model is a great fit for our industry and enables us to respond to business needs at pace. Crucially, their product also allows us to get performance information to the people that need it in real time – this is extremely valuable and allows us to take any necessary action in a fraction of the time when comparing to more “traditional” approaches. I see BeMyEye as a key strategic partner for our retail business.” – James Ahlers, Head of Consumer Insight at Paddy Power Betfair.

Thanks to our end-to-end solution Paddy Power Betfair has achieved:

Corrective action for standards compliance in-real time

customer

Detailed insights for staff retraining

Performance insights

Historical tracker of in-store KPIs

5/5
“BeMyEye allows us to get performance information to the people that need it in real time – this is extremely valuable and allows us to take any necessary action in a fraction of the time“
James Ahlers
Head of Consumer Insight at Paddy Power Betfair

The content of this page has been built based on the following press release:
BeMyEye and Paddy Power Betfair sign new 2-year commitment

 

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