Ensuring availability of your low-alcohol and no-alcohol drinks is crucial within specific periods of the year, such as Dry January. This is a great opportunity to play on the Dry January sentiment shared by many customers and focus your sales strategies on what they really expect to find on-shelf.
We conducted a survey asking our Eyes about their views on alcohol consumption in the UK, in order to get a more exhaustive view over the subject. What does influence consumers purchase choices? Which supermarket tend to perform the best? This and more by downloading your free copy of the Dry January consumer report below!