This Easter is expected to put a spring in sales within many industries, as total consumer spending for the holiday is projected to reach over £1.2 billion just in the UK, which means a 6.7% increase on the previous year. Also, according to researches Easter chocolate sales continue to represent nearly 10 % of Britain’s annual spending on chocolate.
This year at BeMyEye we decided to take an in-dept look at this market trend. We sent out a questionnaire to 600 of our “Eyes’ across the Uk, Italy and France. We wanted to find out their spending and consuming habits over the Easter period and get a more extensive view on the subject. The 600 ‘Eyes’ surveyed encompassed an age range from 18-40.
Some highlights from the report:
– Nearly half of participants are planning to buy chocolate eggs.
– Ferrero is the most chosen chocolate egg brand in Italy and France, while Cadbury dominates the UK market.
– More than 50% of consumers are planning to make the majority of their purchases in supermarkets.
Find out more by downloading your free copy of our Easter Consumer Survey below!