Improving the return of OOH Media Spend for Multinational Consumer Brands

Share on email
Share on linkedin
Share on facebook
Share on twitter
Share on tumblr
Beginning in September 2013, Rapport had a specific need to support one of their global consumer electronics customers with a three-year campaign across 212 billboards in the UK. The client wished to see photographic evidence of all billboards in situ, as well as specific insights on their implementation.

The Solution

BeMyEye deployed its crowd of more than 900k on-demand data gathers to check on the implementation and continued health of the billboards over three years, both during the day and at night. 

The Results
All 212 billboards were collected and validated within 2 days of the campaign going live, with results used to help route engineers to specific sites that needed support. The pictures were supplied to  the customer within the first few days of the campaign going live as proof of media spend.Because of this successful campaign, Rapport now use BeMyEye extensively across their customer portfolio as an added quality assurance service to showcase the successful implementation and sustained presence of media spend, in collaboration with their outdoor advertising partners.BeMyEye now deploys its data gathers for a wide range of street level data needs to continually provide the best level of service  available in the industry today:

Why BeMyEye?

To use traditional means to collect this information is time consuming, expensive and extremely slow to collect. The service offered by BeMyEye answers all these concerns and provides Rapport with data that they can share with their customers at the very beginning of a campaign going live, giving assurances that their media spend is being activated according to plan.

  • Expansive BeMyEye is active in 21  European markets
  • Quick & Accurate Instant data & photographic evidence back within minutes of the job going live
  • Efficient Engineers only spend time visiting those identified by BeMyEye that require a visit
  • Specific Some tasks go live from dusk to check on lights working overnight
  • Single View International campaign data collection is presented in one dashboard

BeMyEye works with consumer brands, media agencies and outdoor advertisers across Europe. Here’s what one of our outdoor advertising customers had to say:

Kinetic, along with BeMyEye, has succeeded in identifying the most effective method that can bring tangible benefit to the brands, media agencies and billboard companies. Brands can optimise their investments, while agencies and billboard companies have the opportunity to intervene promptly and effectively in the event of problems.

Alberto Cremaschi CEO of Kinetic, Italy

Want to see the magic
in action?

We can show you how it works via a 15 minute video-call