Designed to improve the speed, efficiency and actionability of field teams, this announcement comes as an upgrade to the company’s ever-popular Compass app, which is currently used by over 100 consumer brands globally. This new technology aims to cut audit times by up to 70% and provide accurate store insights for sales reps in less than 20 seconds.
Founded in 2011 as a mystery shopping aide, BeMyEye has grown its offering to cover the full spectrum of retail execution tools. Alongside its crowd of 3-million freelance auditors, the company now caters directly to consumer brands, with clients including Johnson & Johnson, Samsung and PepsiCo.
On the launch of their real-time image recognition, Luca Pagano, Group CEO, said, “This is a huge moment for BeMyEye. 70% of buying decisions happen in front of the shelf, so CPGs can’t afford to waste time waiting to check their compliance; now, they don’t have to. Between the accuracy and efficiency of our real-time IR and the global reach of our crowd, there is no in-store KPI that we can’t reach.”
After six months of trialling, BeMyEye are now offering their real-time image recognition solution on a global scale, with no constraints on location or number of KPIs. Through their team of dedicated Customer Success Managers, they endeavour to shift the majority of their clients to this new technology by the end of 2022.