
SCANNING THE SHELVES – How Image Recognition Helps Consumer Brands To Boost Their Retail Execution
Image recognition is transforming the way CPGs track, analyse and take action on their in-store KPIs.
Image recognition is transforming the way CPGs track, analyse and take action on their in-store KPIs.
Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign.
[November update] BeMyEye has asked Neil Preddy – a research expert and former Nielsen executive – to conduct a study on the impact of the current Covid-19 crisis on in-store execution. Our first version published in June has proved a solid foundation for him to refine his conclusions in this second edition, which considers the ongoing changes in retail.
BeMyEye has put together a comprehensive handbook of relevant data sources and technologies for retail execution
We have conducted an in-depth analysis of the main in-store KPIs that drive growth within the Dry Pet Food category. We have revealed the brand recommendation rate by the retail staff, on-shelf presence and promotional materials presence across 6 European countries, covering both specialised Pet Stores and Modern Trade channels.
We checked the brand recommendation rates and promo materials presence of Tobacco Heating Products (THP) and E-cigarette brands across 6 European Countries.
Find out the results of our Summer Price Promotions study across the European modern trade in 3 categories – Soft Drinks, Energy drinks & Beer.
Revealing the in-store products availability and POSM conditions of gaming accessories in more than 50 gaming stores across the UK.
In association with Nicholas Hall, we provided an in-depth exploration of the most recommended Lower Gastrointestinal brands by pharmacists across Europe.
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