Challenges
- Ineffective use of its marketing and advertising budget
- Verifying the presence of above-the-line marketing in over9,000 travel agencies
- No oversight of promotional material implementation at partner travel agencies
- Huge cost and time involved in using own workforce for verifying and implementing the ‘the perfect store’
Achievements
- BeMyEye crowdsourcing insights have helped MSC Cruises implement ‘the perfect store’
- Through the crowd, MSC can leverage people’s talent, time and locations to gain unique, real-time local insights that will grow sales, spot new opportunities and reduce costs
- MSC Cruises can continually increase its presence across travel agents and easily monitor its partnership closely on an on going basis
