Peak trading out of stock

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4 countries, 12 categories, 19 supermarket chains, 280 industry experts, 400 SKUs and 40,000 peak trading OOS checks.

Availability is the biggest challenge facing the sell-out potential, growth and penetration of a brand. This study reveals the truth faced by manufacturers in their battle with creating marginal gains through on-shelf availability during peak trade (lunch, evenings and weekends). We like to call this battle, the last 2cm. ​

Some highlights form the report: 

  • OOS effects sales in 92% of instances
  • 80% find it challenging to measure peak trading OOS
  • The worst performing SKU recorded a 100% OOS rate
  • The worst performing market for OOS  is the UK  

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