Optimizing the visibility of your products is a key battle for brands: you need to need to understand both if everything is set according to your plans, which is rarely the case – for instance, less than 50% of shelves are compliant with planograms – and if they perform well against the competition.
What we track:
– Number of facings
– Share of Shelf
– Planogram compliance
– Assortment compliance
– Display layout (vertical, horizontal, brand block, etc.)
– Hand & Eye level, Shelf number
– Price
– Competitors data