Perfect Store
Ensure an ideal shopper experience for your brand in every single store: with BeMyEye, you can now track and act upon all the metrics that you use to define your ‘Perfect Store’
More than 70%
Of consumers make a purchase decision at the shelf
More than 52%
Of stores are not compliant to Perfect Store standards
$634B
sales lost due to preventable execution issues
It's time to finally master your in-store execution
You rightly put time and efforts in defining the standards for your products in stores – availability, visibility, promotions, recommendations, etc. We now give you the ability to monitor all of them – and, by doing so, to better understand what your ‘Perfect Store‘ looks like – and to take action whenever an issue is detected.
On-shelf availability
If you want to increase your sell-out, your first priorities must be to ensure your products’ availability and to monitor stock issues – especially at peak trading time. Most brands are far from doing it properly: for instance, more than $164 Billion are lost in sales every year in EMEA only due to out-of-stocks.
What we track:
– SKU presence
– Out-of-Stock
– Stock levels by threshold
– Stock levels at peak time
On-shelf visibility
Optimizing the visibility of your products is a key battle for brands: you need to need to understand both if everything is set according to your plans, which is rarely the case – for instance, less than 50% of shelves are compliant with planograms – and if they perform well against the competition.
What we track:
– Number of facings
– Share of Shelf
– Planogram compliance
– Assortment compliance
– Display layout (vertical, horizontal, brand block, etc.)
– Hand & Eye level, Shelf number
– Price
– Competitors data
Promotional compliance
As other CPGs, you may spend anywhere up to 20% of your revenue on promotions, hoping that it will significantly increase your sales. But, as 59% of manufacturers worldwide, you may actually report losing money on them: if you want your promotions to be effective, you need to monitor their execution better and understand what is not working.
What we track:
– Display presence
– Location in store
– Number of displays
– Promo OSA & Stock level
– Presence of competitor SKUs in display
– Presence of POS elements
– Share of extra displays
– Promo price
Brand recommendation
In some retail channels – pharmacies, consumer electronics stores, specialty stores, etc. -, the recommendation by the store’s staff drives up to 65% of purchase decisions. So if you operate in these, tracking and securing their opinion has to be what’s most essential for you.
What we track:
– 1st recommended brand
– Prompted recommendation
– Reasons why
– 2nd recommendation
– Quality of recommendation
– Other Mystery Shopping KPIs
our difference
Simplicity
A traffic light system that will guide you to the next best action
Accuracy
First-class data processing tech - up to 98% IR accuracy
Proactivity
A team of CSMs dedicated to solving your business problems
Want to see the magic in action?
Click here to have a look at our products:
