We'll drive you to Perfect Store Execution
We’ll closely work with you to define your view of the KPIs that critically contribute to the ideal shopper experience, and we will build a customised measurement service to track these continuously across retail channels, formats and banners
More than 70%
Of consumers make a purchase decision at the shelf
More than 52%
Of stores are not compliant to Perfect Store standards
More than 4%
Sales is lost due to poor in store execution
Get The Metrics You Need To Master Your In-Store Execution
To win at the moment of truth, products must be physically present, displayed the right way, accompanied by their promotional activities, and even sometimes recommended by the store’s staff.
On-Shelf Availability (OSA)
Ensuring physical availability across the modern trade, especially when it comes to peak trading time, is the biggest challenge facing sell-out potential, growth and penetration of a brand.
What we track:
– Presence
– Assortment compliance
– Out-of-Stock (OOS)
– Peak Trading OOS (PTOOS)
– Almost OOS (AOOS)
On-Shelf Visibility (OSV)
The shelf is the shoppers’ first point of interaction with your product. For this reason your products must not be simply available on-shelf, but also visible and correctly displayed against your Joint Business Agreements.
What we track:
– Number of facings
– Share of Shelf (SoS)
– Planogram compliance
– Display layout (vertical, horizontal, brand block, etc.)
– Shelf level
– Price
Promotional compliance
Promotional activity is a fundamental Perfect Store tactic, however, the successful activation in store is always a challenge to be measured, with promotional activity often covering a multitude of channels, stores, and multiple countries.
What we track:
– Promo compliance
– Share of total display
– NPI launch
– Promo stock levels
– Promo price
– Location in store
Brand recommendation
The professional opinions of a member of retail staff (or a pharmacist) is essential for increasing market share and sales performance. According to recent shopping behaviour studies, brand recommendation drives 70% of consumers purchase decisions.
What we track:
– 1st recommended brand
– 2nd recommended brand
– Prompt brand recommendation
– Reasons why
