Optimize your sell-out in every pharmacy

We help companies selling Over-The-Counter pharmaceuticals to monitor all the metrics that have a direct impact on their sales, to easily diagnose issues and to prioritize their reps’ visits and corrective actions

70%

of purchase decisions on OTC products are driven by pharmacists’ advice

2.7% VS 4.5%

growth rate of international brands VS local brands in OTC pharma

Track all your in-store KPIs

All the data collected by your reps (using our ‘Compass’ app) or/and by our crowd of on-demand auditors is automatically processed to produce all your KPIs:

Recommendation

(only possible using our crowd)
– 1st recommended brand
– Prompted recommendation
– Reasons why
– 2nd recommendation
– Quality of recommendation
– Brand sentiment, Knowledge & Advocacy
– Intention to Purchase

Distribution

– SKU presence & OOS
– Number of facings
– Share of Shelf
– Assortment compliance
– Price
– Competitor data

Promotion

– Display presence
– Location in store
– Presence of POS elements
– Promo price

Want to track other KPIs? See the list of all the KPIs we can track.

Get way more than store data

Our tools provide the intelligence that you need to significantly improve your performance:

– Our Retail Execution Cockpit will help you track your store KPIs, identify issues & opportunities at every level and drive the actions of your teams on the field; and you can connect it to additional data sources, like sales data, to boost our analytics & recommendation engines

– Our Compass app will give your reps a direct access to store data & analytics and show them where corrective actions are needed, so they can fix all execution issues – and improve recommendation, distribution and promo compliance levels

We'll help you deliver impact

Our CSMs will assist you through efficient onboarding and regular check-ups: our goal is to understand your priorities to get you easily set up and define the rules to effectively route your field reps to the stores that matter most.

Also, we’ll help you leverage the outputs of our high-level analyses, so you can better identify trends and spot what KPIs are truly moving the needle for your business.

our difference

Simplicity

A traffic light system that will guide you to the next best action

Accuracy

First-class data processing tech - up to 98% IR accuracy

Proactivity

A team of CSMs dedicated to solving your business problems

What our clients achieve:

up to +30% improvement in retail execution

up to +60% improvement in field forces ROI

up to +67% brand recommendation from pharmacists

“Our company sets quite high standards, but BeMyEye does the job with attentive attitude to customers and willingness to help 24 hours a day.”

Anastasia Voronkova
Sales Force Effectiveness Lead at GSK

Reckitt Benckiser - Rodrigo Moura

“ROI of our Brand Recommendation tracking programme with BeMyEye is 4.2, thanks to better data driven decisions in the retail execution.”

Rodrigo Moura
Sales Director at Reckitt Benckiser

Want to read more about how we help our clients?

Want to see the magic in action?

Click here to have a look at our products: