Promotional compliance

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Revealing the impact promotional non-compliance has on the sell-out potential for manufacturers

We collected the opinions of more than 100 senior leaders of FMCG, consumer durable and pharmaceutical manufacturers across Europe, on the challenges they face monitoring promotional compliance and the impact this has on their perfect store sales fundamentals.

This report is supplemented with real-life examples of compliance issues we’ve uncovered across snacks, soft drinks, coffee, beer, personal care, pet care and consumer electronics categories, using our crowd of more than 1 million data gatherers.

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