Promotional compliance
We track the effectiveness of activations of your promotional campaigns, against joint business plan agreements and field force team targets
73% of brands
Believe they have a problem achieving 100% compliance in store
98% of brands
Believe poor promotional compliance impacts sales
33% of brands
Are not able to monitor up to 20% of stores for compliance
We identify the stores that are not compliant with your promotional plans, helping Your field force being 100% focused on fixing the issues
Through our Promotional Compliance tracker you’ll be able to get a complete overview on your promotions execution across your entire European retail estate.
Real-time granular insights on your promo execution will be displayed within our Retail Execution Cockpit and Field Compass, through which you’ll be able to intelligently route field force to non-compliant stores, for fixing execution issues, negotiating with retailers and monitoring your field team performance.
What we track: Promo compliance, Share of total display, NPI launch, Promo stock levels, Promo price, Location in store
Promotional compliance is one of the 4 pillars of a perfect store program
on-shelf availability
We monitor your on-shelf Presence, Assortment compliance, Out-of-Stock level (OOS), Peak Trading OOS (PTOOS), and Almost OOS (AOOS) to help you increasing your availability across the modern trade.
On-shelf visibility
We provide metrics on Number of facings, Share of Shelf (SoS), Planogram compliance, Display layout, Shelf level and Price of your any of your SKUs, directing your field forces to fix execution issues.
Promo compliance
We track the activation of JBPs, Share of total display, NPI launch, Promo stock levels, Promo price, directing your field teams to non-compliant stores to rectify the problem, improve return on trade marketing spend.
Brand
reco
Using our crowd of mystery shoppers, we reveal the primary and secondary brand recommendations from retail staff and to help you track your brand awareness and reputation.
We work closely with our clients to specifically define the metrics they need to create the ideal shopper experience and drive the perfect store execution.