Promotional compliance
We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments
up to 20%
of revenues of CPG companies are spent on promotions
59%
of manufacturers report losing money on promotions
33%
of brands are not even able to monitor 20% of stores for compliance
Ensure that stores are compliant with your promotional plans
Investing heavily in promotions? We guess that you would like to ensure that your plan is executed well, but also to better understand their impact on your sell-out. We will provide you with the insights that you need for both.
Identify all issues in real-time
We automatically calculate all the promo KPIs that you want to track, by leveraging the data collected by our crowd or your field reps (using our Compass app) + IR.
Using our analytics platform, you will thus get an intuitive view of the execution of your promotions, whereas your field reps will get direct access to data & analytics using our dedicated mobile app.
Moreover, you can fuel our tools with additional data sources, like sales data, for our algorithms to better analyze the impact of each KPI and prioritize corrective actions accordingly.
What we track:
Display presence
Location in store
Number of displays
Promo OSA & Stock level
Presence of competitor SKUs in display
Presence of POS elements
Share of extra displays
Promo price
On-shelf availability
We monitor the availability of your products and track stock levels on the shelves – which are the first things a brand needs to optimize in order to improve its sell-out
On-shelf visibility
We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors
Promo compliance
We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments
Brand
reco
Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores
Want to see the magic in action?
Click here to have a look at our products:
