Easter consumer survey
This Easter is expected to put a spring in sales within many industries, as total consumer spending for the holiday is projected to reach over £1.2 billion just in the UK, which means a 6.7% increase on the previous year. Also, according to researches Easter chocolate sales continue to represent nearly 10 % of Britain’s annual spending on chocolate.
This year at BeMyEye we decided to take an in-dept look at this market trend. We sent out a questionnaire to 600 of our “Eyes’ across the Uk, Italy and France. We wanted to find out their spending and consuming habits over the Easter period and get a more extensive view on the subject. The 600 ‘Eyes’ surveyed encompassed an age range from 18-40.
Some highlights of the report:
- Nearly half of participants are planning to buy chocolate eggs.
- Ferrero is the most chosen chocolate egg brand in Italy and France, while Cadbury dominates the UK market.
- More than 50% of consumers are planning to make the majority of their purchases in supermarkets.
Find out more by downloading your free copy of our Easter Consumer Survey below!
Don't forget to share!
Want to reach perfect store execution?
See how BeMyEye helps brands track their retail execution in real time so they can take corrective actions: