Festive perfect store guide
Availability and visibility are two of the biggest challenges facing the sell-out potential for manufacturers, and in an increasingly competitive high street environment, achieving both can determine the success or failure during a busy trading period.
Statistics from 2017 highlighted that despite Black Friday and Christmas sales increasing from 2016, footfall was down 5.5% on the previous year (Deloitte, 2018). With high streets under increased pressure, how can manufacturers and retailers work together to ensure more is spent in store this year?
Download this guide, where we reveal the challenges FMCG, CPG and Consumer Durables face in the path to achieving The Perfect Store this festive season, and helpful tips to improving physical and mental availability in-store:
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