Cold & flu report brand recommendations

Share on email
Share on linkedin
Share on facebook
Share on twitter
Share on tumblr
Highlighting the most recommended Cold & Flu brands by pharmacists across 9 European countries. 

Brand recommendations are a crucial stage for any brand that wants to increase their presence within the pharmaceutical industry and ensure growth. This point becomes even more evident during the cold & flu period, where over 70% of purchase decisions for the associated medicines are driven by the pharmacists’ advice.

This report aims to explore growth opportunities and key areas of improvement within the fast-growing sector of Cold & Flu drugs. We asked our crowd of on-demand data-gatherers to visit pharmacies in the UK, Italy, France, Spain, Russia, Germany, Poland, Belgium and Sweden, and ask for cold & flu recommendations. We visited 100 pharmacies in each country (900 in total) in less than 5 days.

Thanks to that data, you will be able to see that trends are changing quickly and you will understand the impact brand recommendation has on market share. Based on that knowledge, we have also built a detailed projection of the future of this category. 

By reading this report you will learn:

  • the most recommended brands by pharmacists in 9 key European markets – and the reasons behind those choices
  • which brands will be future category leaders
  • which brands’ market share will erode over time if they don’t improve their share of brand recommendation

Don't forget to share!

Share on email
Share on linkedin
Share on facebook
Share on twitter
Share on tumblr
Cold & Flu brand recommendations report

By submitting this form I authorise BeMyEye to use this data to send me information on products and services, as described in the privacy policy for users.

Don't forget to share!

Share on email
Share on linkedin
Share on facebook
Share on twitter
Share on tumblr
Want to reach perfect store execution?

See how BeMyEye helps brands track their retail execution in real time so they can take corrective actions: