Lower gastrointestinals study

In association with Nicholas Hall, we provided an in-depth exploration of the most recommended Lower Gastrointestinal brands by pharmacists across Europe.

In 2019, the global Gastrointestinal market size was $34 billion. Inside that market, the Lower Gastrointestinal category – which includes laxative products, antidiarrheals, antispasmodics & IBS remedies (plus GI-oriented probiotics) – is one of one of the most dynamic, as its growth currently outperforms the rest of the consumer health market, reaching nearly 7% in 2018 and adding $653mn in net global sales. 

According to recent market research studies, key growth drivers include high-profile consumer promotions, new product developments (including new formats, increased efficacy, multi-symptom presentations) and pharmacists’ brand recommendations (advice given by pharmacists on specific brands when consumers ask for a Gastrointestinal medicine).

As with any other go-to-market strategy in pharma (*), brand recommendation is thus crucial for brands that want to increase market penetration and sales. Our study reveals the most recommended Lower GIs brands across 7 European countries – Italy, UK, Spain, France, Poland, Germany and Russia – in more than 700 pharmacies.

In the last section of our report, we have provided detailed insights on how to translate that data into action by leveraging the innovative “Lean Go-to-Market” model, which can boost your field force productivity and allow them to be 100% focused on selling. 

By reading the report you will learn:

  • Which Lower Gastrointestinal brands are the most recommended by pharmacists across Europe
  • What the key growth drivers are for that category
  • How to translate and use brand recommendation insights and increase your salesforce effectiveness 

(*) Our field research has shown that the pharmacists’ advice on specific OTC brands influences up to 70% of the consumer decision-making process

Don't forget to share!

Lower Gastrointestinal brand recommendations report

By submitting this form I authorise BeMyEye to use this data to send me information on products and services, as described in the privacy policy for users.

Don't forget to share!

Want to reach perfect store execution?

See how BeMyEye helps brands track their retail execution in real time so they can take corrective actions: