Availability is the biggest challenge facing the sell-out potential, growth and penetration of a brand. This study reveals the truth faced by manufacturers in their battle with creating marginal gains through on-shelf availability during peak trade (lunch, evenings and weekends). We like to call this battle, the last 2cm.
Some highlights form the report:
- OOS effects sales in 92% of instances
- 80% find it challenging to measure peak trading OOS
- The worst performing SKU recorded a 100% OOS rate
- The worst performing market for OOS is the UK