Probiotics are the largest growth category in OTC preventative medicine, with the European probiotics market generating sales of €1bn in 2017 alone. What’s more, it is anticipated to grow at a 5.35% CAGR in 2020-2025. Recommendations given by pharmacists on which probiotics brand to purchase are hugely influential in a consumer’s decision-making process, and should form an integral part of a manufacturer’s go-to-market strategy.
To find out which brands were succeeding in this hyper-growth category, we deployed our crowd of more than 1M data gatherers. 500 independent pharmacies and chain chemists received visits across the UK, France, Spain, Italy, Germany and Poland, uncovering the top brands recommended for probiotics by pharmacists. This report also reveals the reasons given for recommending a brand, and the pharmacists’ advice on the benefits of using probiotics. The visits were completed in just 7 days.
After extensive research conducted by BeMyEye, we have compiled a report on the fast-growing category of medicines like probiotics and their brand recommendations. You can discover more about leading pharmaceutical companies’ market shares in this category and which brands pharmacists are recommending across Europe in this exclusive report, released in association with Nicholas Hall.
By reading this report you will learn:
- Which Probiotics brands are recommended first by pharmacists across Europe – and why
- What their second recommendation is when pharmacists are asked to give another good option
- Which markets among UK, France, Spain, Italy, Germany and Poland are the most fragmented
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