Why in-store execution has changed forever - and what you need to do to suceed

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BeMyEye has asked Neil Preddy - a research expert and former Nielsen executive - to conduct a study on the impact of the current Covid-19 crisis on in-store execution.

The Coronavirus pandemic is having a profound impact on supermarkets, pharmacies and restaurants & bars; the places where retail staff and merchandisers work to make sure that those shopping around them have a full selection of well presented products to choose from. So how are FMCG and Pharma companies planning to succeed as this new reality unfolds?

Having run interviews with key decision-makers from 12 leading companies in the CPG & Pharma industries, and after having analyzed the results of a consumer survey conducted by BeMyEye on 10k+ people in 16 European countries, Neil has gathered his conclusions in this white paper. 

By reading the document you will learn... :

  • what the key priorities for industry leaders really are
  • how they are thinking beyond simply reacting to the crisis, as they are seriously working on re-engineering their sales teams
  • how you can adapt field activities to the long-lasting impact impact of the pandemic on ‘the moment of truth‘ in front of the shelf 
  • how you can cope with the challenge of buyers switching to smaller store formats
  • that the in-store fundamentals have not changed but need to be optimized
  • that field sales activities are switching to a more systematic, more data-driven approach

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Want to reach perfect store execution?

See how BeMyEye helps brands track their retail execution in real time so they can take corrective actions: