The Covid-19 pandemic is having a profound impact on supermarkets, pharmacies and restaurants & bars; the places where retail staff and merchandisers work to make sure that those shopping around them have a full selection of well presented products to choose from. So how are FMCG and Pharma companies finding resourceful solutions for their in-store execution as this new reality unfolds?
Having run interviews with key decision-makers from 12 leading companies in the CPG & Pharma industries, and after having analyzed the results of a consumer survey conducted by BeMyEye on more than 10k people in 16 European countries, Neil Preddy has gathered his conclusions on the “new normal” of retail execution in this white paper.
NB: In this latest version of the white paper, updated in November 2020, we have also examined some of the ways in which companies are currently innovating as they strive to adapt to a fluid situation.
If you already read the version published this summer, or attended the related webinar, and only want to read about what has been updated, you may read this post.
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