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Perfect Sales Execution: The ultimate guide to data sources and technologies
BeMyEye has put together a comprehensive handbook of relevant data sources and technologies for retail execution
16 November 2020
BeMyEye has put together a comprehensive handbook of relevant data sources and technologies for retail execution
It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.
As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.
What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?
What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.
Royal Canin has implemented BeMyEye’s Brand Recommendation and Perfect Store monitoring solutions. The investment allowed the company to increase the retail execution compliance and the brand recommendation rates, thanks to the targeted in-store actions enabled by BeMyEye’s real-time insights.
Using insights from BeMyEye, Samsung has improved retail execution compliance by 30%, increasing brand visibility and brand recommendation across 11 countries.
Reckitt Benckiser has implemented BeMyEye’s Brand Recommendation tracking solution across 15 European сountries. The investment generated a 4.2x ROI, thanks to targeted action taken by RB to improve detailing, driven by BeMyEye’s real-time insights.
We have conducted an in-depth analysis of the main in-store KPIs that drive growth within the Dry Pet Food category. We have revealed the brand recommendation rate by the retail staff, on-shelf presence and promotional materials presence across 6 European countries, covering both specialised Pet Stores and Modern Trade channels.
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