Make your Retail Execution Perfect In Every Pharmacy
We track your sales fundamentals and KPIs, across every type of pharmacy in Europe, empowering your sales and marketing teams with real-time, actionable data to prioritize their commercial activities.
3-4% p.a.
long-term growth rates of OTC market above GDP and CPG industry
-2.4% gap
in growth rate of multinationals vs smaller, local competitors in 2018
2.7% VS 4.5%
growth rate of large brands VS small, independent brands
70%
of purchase decisions on OTC products are driven by pharmacists’ advice
Get the deepest insights on your retail execution effectiveness and which actions you need to take
We provide the metrics you need to get full control of your retail execution activities. We track product distribution, visibility and brand recommendation rate of your OTC brands across hundreds of thousands of pharmacies and mass-market stores in 20+ countries.
Detailing
- 1st recommended brand by pharmacists? Why?
- 2nd recommended brand by pharmacists? Why
- Prompted recommendation? Why
- Brand sentiment, Knowledge & Advocacy
Distribution
- Presence of top SKUs by store / territory / cluster / country
- Share of shelf (in facings)
Display
- Promo compliance
- Off-shelf display identification
Drive your reps and detailers to fix execution issues in pharmacies and monitor their performance
We provide sales managers with a comprehensive and intuitive view of the pharmacies performance across countries, clusters, regions, territories, helping them to discover high-level trends & risks, while quickly and simply drilling down to store-level actions.
We drive your reps and detailers where corrective actions are needed, in order to fix execution issues and improve your brand advocacy before it is too late.
Enabling the Lean Go-To-Market strategy
Through our flawless data delivery, we dramatically increase the efficiency of your sales team and allow your reps and detailers to prioritise their retail execution activities, being 100% focused on selling.
We give you the opportunity to stop burdening your reps with data collection tasks and we allow them to constantly focus on what matters, taking corrective actions across pharmacies that require their attention and drive your retail execution activities to the greatest ROI.
our difference
A turnkey Solution
We collect, process, analyse and deliver data in the way you need
Real-Time, Certified data
We ensure 100% data accuracy in the insight we create
100% Human support
Our Client Services team is dedicated to flawless delivery for each client
What our clients achieve:
Up to +40% in-store visibility
Up to +60% field force ROI
Up to +67% brand recommendation
up to -100% "wasted" visits
“Our company sets quite high standards, but BeMyEye does the job with attentive attitude to customers and willingness to help 24 hours a day.”
Anastasia Voronkova
Sales Force Effectiveness Lead at GSK
“ROI of our Brand Recommendation tracking programme with BeMyEye is 4.2, thanks to better data driven decisions in the retail execution.”
Rodrigo Moura
Sales Director at RB Heath Italy
Want to read more about what we do for Reckitt Benckiser?
Want to see the magic
in action?
We can show you how it works via a 15 minute video-call
