On-shelf visibility
We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors
Less than 50%
Of shelves are compliant with planograms
85%
of new products launches fail - and steal spaces
52%
Of merchandising and marketing plans aren't executed as intended in stores, CPG leaders say
Ensure that your products are visible in stores
Improving the visibility of your products on the shelf is key if you want them to be picked by the customers: you need to make sure that they are at the right spot, at the right price, with the right space on the shelf, and that they perform well against the competition.
Identify all issues in real-time
We automatically calculate all the visibility KPIs that you want to track, by leveraging the data collected by our crowd or your field reps (using our Compass app) + IR.
Using our analytics platform, you will thus get an intuitive view of your products’ visibility, whereas your field reps will get direct access to data & analytics using our dedicated mobile app.
Moreover, you can fuel our tools with additional data sources, like sales data, for our algorithms to better analyze the impact of each KPI and prioritize corrective actions accordingly.
What we track:
Number of facings
Share of Shelf
Planogram compliance
Assortment compliance
Display layout (horizontal, etc.)
Hand & Eye level, Shelf number
Price
Competitors data
On-shelf availability
We monitor the availability of your products and track stock levels on the shelves – which are the first things a brand needs to optimize in order to improve its sell-out
On-shelf visibility
We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors
Promo compliance
We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments
Brand
reco
Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores
Want to see the magic in action?
Click here to have a look at our products:
