We continuously monitor how your brands are displayed on the shelf and compare it with merchandising guidelines and recommended planograms
Items on average in the typical grocery store
Launches of new products in 2008-2013, but 85% failed and stole spaces
Of merchandising and marketing plans aren't executed as intended in stores, CPG leaders day
Direct your field force to the stores where brands struggle to be visible to your consumers
Visibility is one of the most important in-store fundamentals. Using BeMyEye solution you can continually track key visibility KPIs, such as Number of facings, Share of Shelf (SoS), Planogram compliance, Display layout (vertical, horizontal, brand block, etc.), Shelf level and Pricing.
Granular insights on your brands’ visibility are available in the BeMyEye’s products. In Retail Execution Cockpit you can see the dynamics of visibility KPIs by territory, channel, banner or store format. While Field Compass tool allows to intelligently direct your field team to where corrective actions are needed the most, improving your visibility and therefore sell-out performance.
What we track: Number of facings, Share of Shelf (SoS), Planogram compliance, Display layout (vertical, horizontal, brand block, etc.), Shelf level, Price
On-shelf visibility is one of the 4 pillars of a perfect store program
We monitor your on-shelf Presence, Assortment compliance, Out-of-Stock level (OOS), Peak Trading OOS (PTOOS), and Almost OOS (AOOS) to help you increasing your availability across the modern trade.
We provide metrics on Number of facings, Share of Shelf (SoS), Planogram compliance, Display layout, Shelf level and Price of your any of your SKUs, directing your field forces to fix execution issues.
We track the activation of JBPs, Share of total display, NPI launch, Promo stock levels, Promo price, directing your field teams to non-compliant stores to rectify the problem, improve return on trade marketing spend.
Using our crowd of mystery shoppers, we reveal the primary and secondary brand recommendations from retail staff and to help you track your brand awareness and reputation.
We work closely with our clients to specifically define the metrics they need to create the ideal shopper experience and drive the perfect store execution.
Want to see the magic
We can show you how it works via a 15 minute video-call