On-shelf visibility

We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors

Less than 50%

Of shelves are compliant with planograms

85%

of new products launches fail - and steal spaces

52%

Of merchandising and marketing plans aren't executed as intended in stores, CPG leaders say

Ensure that your products are visible in stores

Improving the visibility of your products on the shelf is key if you want them to be picked by the customers: you need to make sure that they are at the right spot, at the right price, with the right space on the shelf, and that they perform well against the competition.

Identify all issues in real-time

We automatically calculate all the visibility KPIs that you want to track, by leveraging the data collected by our crowd or your field reps (using our Compass app) + IR.

Using our analytics platform, you will thus get an intuitive view of your products’ visibility, whereas your field reps will get direct access to data & analytics using our dedicated mobile app.

Moreover, you can fuel our tools with additional data sources, like sales data, for our algorithms to better analyze the impact of each KPI and prioritize corrective actions accordingly.

What we track:

Number of facings

Share of Shelf

Planogram compliance

Assortment compliance

Display layout (horizontal, etc.)

Hand & Eye level, Shelf number

Price

Competitors data

On-shelf availability

We monitor the availability of your products and track stock levels on the shelves – which are the first things a brand needs to optimize in order to improve its sell-out

On-shelf visibility

We provide all the metrics that you need to understand how your products are displayed in stores – and we analyze how you perform vs your plans & vs your competitors

Promo compliance

We track the activation of your promotional plans so you can take action whenever stores are not compliant – and improve the return on your trade marketing investments

Brand
reco

Using our crowd of mystery shoppers, we reveal the recommendations from the staff to help you monitor and improve your brand awareness & reputation in stores

Want to learn more about how you can track
the execution of your 'Perfect Store'?

Want to see the magic in action?

Click here to have a look at our products: