What is a Planogram and why do you need one?

designing a planogram

Planograms are a pivotal part of any CPG’s retail execution strategy. If done right, they can directly lead to a boost in growth and revenue for the entire brand. But what is it about them that makes them so important?

What is a Category Manager?

category manager

The Category Manager is be an integral part of the success of any service or product in retail, so what exactly do they do?

5 ways image recognition makes store audits more efficient

field team image recognition efficient

Sales representatives have one main job – and the clue is in the name. But when store audits take up most of their time, how can they be selling to the best of their abilities? Enter image recognition: the tool that make CPG sales more efficient at every level.

Image recognition in retail: the basics

Woman at store with phone

Everyone’s talking about the use of image recognition in retail execution these days, but what exactly is it? Here are the basics that every CPG needs to know about this game-changing technology.