Luca Pagano, BeMyEye CEO, takes to the virtual stage at the Nicholas Hall European
eConference 2021 to discuss how image recognition is revolutionising the way consumer healthcare brands look at their growth.
No matter how a CPG wants to track their perfect store KPIs, one metric will always be relevant to their success: facings. A simple concept that carries so much weight when it comes to making a sale, facings always need to be in the back of your mind. Let’s jump into why.
In the world of offline retail, share of shelf is what will make or break a CPG’s profits. You may think you know the concept, but understanding the true importance of this KPI is another story.
Ever wondered how our members of the crowd collect your in-store data? It may surprise you to find out that despite the depth of data that they provide, getting hold of those insights is a piece of cake.
Image Recognition in retail is now becoming more common but it’s just one piece of the puzzle in the quest for perfect retail execution
Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.
The combination of a crowd of 1.5 million data gatherers and Image Recognition (IR) technology is a game changer for Consumer Goods companies looking to eliminate wasted store visits and improve retail execution.