The anatomy of a product facing

The anatomy of a product facing

No matter how a CPG wants to track their perfect store KPIs, one metric will always be relevant to their success: facings. A simple concept that carries so much weight when it comes to making a sale, facings always need to be in the back of your mind. Let’s jump into why.

Everything you need to know about Share of Shelf

Share of Shelf in Retail

In the world of offline retail, share of shelf is what will make or break a CPG’s profits. You may think you know the concept, but understanding the true importance of this KPI is another story.

How OTC Pharma brands can improve their go-to-market strategies

OTC crowdsourcing blog cover

Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.