With so many consumer profiles out there, it can be difficult to break down the KPIs that matter most. There’s no one size fits all in the world of offline retail, but some SKUs definitely carry more weight than others – let’s find out which.
The future of retail execution is here, and it’s called image recognition. Making it easier for CPGs to save time, reduce costs and boost the efficiency of their audits, this technology is here to stay. But what makes it so good? Let’s find out.
It may sound obvious, but if you want to maximise sales and optimise your time, it’s important to work with a retail execution partner who can actually help in those areas. A lot of companies will sell you the dream, but very few can actually deliver. Here’s what you need to look for to make sure your perfect partnership doesn’t turn out to be a nightmare.
Retail never sleeps, meaning neither does the news cycle. With so many places out there trying to fill you in on all the latest CPG & retail news, we’ve broken down the top eight publications that you need to have in your favourites.
Share of shelf is important to every CPG, but if the quality of your placement isn’t up to scratch, you may as well not be there at all. It’s no good taking up space where no one can see you, so your job when tackling this KPI is to figure out where you want to be. Or, we could just tell you instead.
From the KPIs to the tech to people themselves – we’ve got the lowdown on how your competitors are tracking their promotions, as well as where they’re succeeding and how you can overtake them.
Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.
When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.
Well, it’s a good job that Promotion Monitoring exists to help you do just that.
It is well-known saying: retail is detail. It is this detail-oriented approach that guides manufacturers throughout their GTM strategies and has led them to embrace retail execution and monitoring.