London, UK – Red Bull has chosen BeMyEye as its Image recognition technology partner for the UK after validating BeMyEye`s AI-powered platform as enterprise-ready following comprehensive deployment across major UK retail and impulse channels.

BeMyEye`s Image Recognition platform transforms traditional retail auditing by enabling field teams to capture comprehensive shelf data in near real-time. The technology processes product positioning, pricing, promotional compliance, and share-of-shelf metrics automatically, allowing merchandisers to spend more time on strategic selling activities and less time on manual data collection.

"BeMyEye`s image recognition technology fundamentally changes what is possible in field operations," said Andy Buck, Managing Director, Reach - Acosta Europe. "We`ve tried several retail image recognition technologies over four decades. This is the first platform that delivers on the category´s decade-long promise. Our field teams capture exponentially more data while dramatically reducing audit time, so that our people can spend more time on what they do best; build relationships, optimize displays, and drive sales."

The deployment proves Image Recognition amplifies rather than replaces human expertise. The merchandising teams of Acosta, BeMyEye strategic partner in UK, leverage BeMyEye`s IR to make better in-store decisions, identify opportunities faster, and execute with greater precision.

BeMyEye`s platform addresses critical retail execution challenges: inconsistent audit quality, limited real-time visibility, and the rising cost of manual data collection. The technology works across diverse retail environments from convenience stores to major multiples handling variable lighting, crowded shelves, and real-world merchandising conditions.

"When Europe`s leading field operations agency stakes its reputation on your platform, and a Tier 1 brand like Red Bull, who are relentless in the pursuit of excellence, validate that decision, you know you have built something outstanding. This partnership confirms that AI-powered retail execution has moved from emerging technology to proven solution ready for widespread adoption." said Luca Pagano, CEO, BeMyEye.