Danone increases sales team efficiency by 20% with BeMyEye´s AI-Powered Retail Intelligence

In the fiercely competitive FMCG landscape, seeing what others can't is the key to staying ahead. For over a year, Danone, a global leader in the food and beverage industry, has partnered with BeMyEye to revolutionize its in-store execution across Sweden. This collaboration has unlocked significant growth and transformed how Danone approaches retail intelligence.

The Challenge: Mastering the Retail Battlefield

Danone faced a common yet critical challenge: ensuring optimal product placement and presentation across Sweden's diverse retail landscape. Traditional methods were time-consuming and often provided outdated insights. Danone needed a solution that could keep pace with the dynamic retail environment and provide actionable intelligence in real-time.

The BeMyEye Solution: AI-Powered Eyes on the Ground

BeMyEye equipped Danone's sales force with cutting-edge AI and image recognition technology, transforming every store visit into a goldmine of actionable data to help each store to grow their business. This powerful tool allowed Danone to:

1. Track Must-Stock List (MSL) compliance with pinpoint accuracy

2. Monitor On-Shelf Availability (OSA) in real-time

3. Analyze Share of Shelf (SOS) across product categories

4. Identify Out-of-Stock (OOS) situations instantly

5. Optimize product facings and exposure levels

The results? Measurable Impact on Business Growth

This partnership has empowered Danone to achieve:

●      20% increase in sales team efficiency.

●      10-20% surge in Must-Stock List (MSL) compliance, driving brand visibility.

●      Strengthened partnerships with hundreds of stores by delivering actionable insights during each visit, fostering mutual growth and business development. 

The Proof is in the Performance

Oskar Palmlund, Sr. Key Account Manager & Field Sales Manager at Danone Sweden, puts it best:

""In the highly competitive Nordic FMCG market, Danone's strategic imperative was to maintain and grow our market position across our diverse portfolio of strong brands like Proviva and Actimel. Despite our already robust field sales team, we faced challenges in real-time intelligence and rapid response to in-store dynamics. BeMyEye's AI-powered solution has been a game-changer for our sales execution. The real-time insights have supercharged our sales team's efficiency, allowing us to respond swiftly to in-store challenges and opportunities. We've seen a remarkable 20% increase in Must-Stock List compliance for some brands, which directly impacts our sales and, consequently, our bottom line. This partnership has been instrumental in strengthening our market position and driving tangible business growth across Sweden. BeMyEye has essentially given us a competitive edge by transforming our field sales into a data-driven, agile and highly effective sales team."

From Data to Dominance: The Danone Transformation

With BeMyEye's comprehensive dashboards and AI-driven insights, Danone's team could:

●      Make data-driven decisions at the speed of retail

●      Track new product launches in real-time

●      Identify and capitalize on store level opportunities

As a result, Danone continues to solidify its leadership in the food and beverage industry, leveraging technology to drive measurable business growth.

Your Turn to Revolutionize Retail Execution

Danone's success story in Sweden is a powerful example of how BeMyEye's AI-powered retail intelligence is reshaping the FMCG landscape. Curious about how this technology could transform your retail strategy and drive your business growth?

Let's talk. Discover how BeMyEye can give you the crystal-clear view of the retail battlefield you need to dominate your market.

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