Bolton is an Italian-based company that has been producing a wide range of innovative and sustainable brands and is a long-term partner with BeMyEye. The solution is implemented to track presence , price and promotions of canned food within discount channels and boost sales. Over the course of the partnership Bolton managed to improve the brand positioning and quality of the displays through access to direct view of the in-store data.

The Challenge

Bolton uses BeMyEye to monitor in store compliance for assortment and price information for tuna and canned meat in 3 Italian Discounters.

Reach all the discounters to monitor the effectiveness of the in-store execution as the channel is quite peculiar to cover with the field force.

The Outcome

BeMyEye and Bolton have been working together for 3 years and developing an effective and efficient methods of regular data collection, at the moment they can monitor 300 stores per month, always succeeding in
reaching the target.

Bolton says:

"BeMyEye allows us to monitor points of sale in the Discount Channel which we do not manage directly with the corporate sales force, and a high level of detail. The tool allows us to display a whole series of key KPIs in a dashboard, such as prices and the share-on-shelf of our references (range compliance index). In addition, we can monitor display quality through photographs taken at the point of sale by the Eye and visualise the emptying of boxes and their positioning in different areas of the shop. BeMyEye is an essential tool for growth in the channel!"

Luca Galvani

Shelf and assortment manager at Bolton