About BeMyEye

As Gian Luca decided to start selling his family-owned company’s olive oil in the United States, he wanted to make sure that his products were properly displayed in stores.

But without sales reps on the ground, he had no viable means of doing so from his base in Italy: that’s when he thought about crowdsourcing the information – and when the idea of BeMyEye was born.  

Having only a raw version of its mobile app to crowdsource store audits for its clients, the newly born firm was able to land its first contract with an Italian company.

BeMyEye was nominated by StartupItalia among the 100 best Italian startups, as the company kept on growing both its crowd of freelance auditors and its client portfolio.

BeMyEye’s community of on-demand store auditors kept on growing and reached the ‘500k members’ landmark.

The 2nd significant round of venture capital financing was done with P101 and Nauta Capital.

As British competitor Task360 was acquired, the company’s headquarters were moved to London.

Round C was completed with FII Tech Growth as “Lead Investor”.

BeMyEye acquired Streetbee, a Russian company specialized in Computer Vision: thanks to that acquisition, the company became able to translate pictures from retail stores into shelf KPIs in real-time. 

BeMyEye enters Deloitte’s coveted selection of the top European fast-growing technology companies. 

BeMyEye upgrades their auditing app to the next level and changes the game for the industry: thanks to  real-time Image Recognition, field teams can now get the shelf data and the issues to correct immediately after they take the pictures – making it possible for them to reach retail execution excellence.