We transform retail intelligence, proudly allowing millions of people to earn money
To transform retail intelligence, proudly allowing millions of people to earn money
What do we do?
We make CPGs’ field teams the resource they should be, by giving them the certified, objective & real-time intelligencethey need to master theirPerfect Store execution and grow their market share.
How do we do it?
We crowdsource field data and turn it into actionable intelligence using proprietary image recognition and machine learning technologies.
What Makes us different?
We have what it takes to be different and to challenge the status quo.
We are resilient, proactively seek solutions, take responsibility for our actions and celebrate successes.
We use data to form decisions and to drive simplicity for our crowd, our clients and our team.
Our communication is clear and direct, we act with the highest professional standards with our clients and are respectful and helpful with our colleagues.
From Olive Oil to Artificial Intelligence
As unusual as it may sound, BeMyEye’s beginnings can be found in olive oil. And, as with most businesses today, our creation came about as a resolution to a problem – one that our founder, Gian Luca Petrelli, was experiencing first hand.
Selling olive oil in the U.S.A.
As Gian Luca decided to start selling his family-owned company’s olive oil in the United States, he knew it represented a massive opportunity but also a leap into the unknown.
Rightly proud of his produce, he wanted to make sure that his olive oil was being properly represented in stores in terms of POS material, pricing and placement. But, without sales reps on the ground in the States, he had no viable means of doing so from his base in Italy.
Crowdsourcing store audits
He had an idea: why not ask the people living close to the stores to collect the information?
And as he was digging into it, he actually realized that, if managed the right way, this solution would be not only the cheapest, but also the fastest and most comprehensive way for any retailer to gather all data related to trade marketing and in-store excellence.
That’s when he decided to create BeMyEye.
Building a massive community
BeMyEye quickly became Europe’s leading mobile crowdsourcing platform with over 2 million ‘Eyes’, as we call them, providing real-time actionable retail intelligence for brands and retailers all over 26 countries.
At that time, our array of services only included store checks, POS placement compliance, mystery shopping and sales lead generation. But it was going to expand…
Adding A.I. to the mix
Having already automated various validation and analysis processes, thanks to proprietary machine learning algorithms, in January 2019 BeMyEye acquired Streetbee – a computer vision company. Thanks to that acquisition, we are now able to translate pictures from retail stores into shelf KPIs in real-time.
Here is where we are now: by combining crowdsourcing and AI, we can deliver any in-store execution KPI, from Share of Shelf and Out-Of-Stock to Promotion Compliance, in all European stores. But you can still buy Gian Luca’s olive oil if you fancy to 😉
Gian Luca Petrelli
Founder & exec. chairman
VP Client serviceS
Emmanuel de la tour
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